Womens Monarch Jacket Italiana

Royal families have been making annual ski trips since mountain resorts became desirable
destinations of travel in the early 20th century. Much like hunting and tennis, skiing's dignified
character provided a sporting outlet suitable for royalty and their desire to adhere to the upper
crust norms of the day. Fueled by a lure of exotic mountain travel and the rise of the paparazzi,
skiing quickly became the activity en vogue of high society and participation from many of
feminine cultural icons of the 1950’s quickly transformed ski slopes into fashionable runways
of elegance and sophistication. Grace Kelly, Princess Alexandra of Greece, and Empress Farah
of Iran all frequented Europe’s classic resorts where their taste and access to the finest fashion
and well crafted winterwear helped give shape to a chic alpine sporting style soon adopted in
the United States’ well-to-do destinations such as Sun Valley, Idaho and Aspen, Colorado. Made
in Italy, Alps & Meters’ Monarch Jacket Loro Piana is a luxury sportswear garment evoking the
classic style of winter’s first royalty-come-celebrity whose exotic influence upon ski fashion
of the past continues to inform the cache of the sports and its culture even today. Built in
collaboration with the storied Loro PIana mill and utilizing the very finest performance wool
fibers in the world, this special garment presents a luxurious expression of protection and style
designed for winter’s royalty.